James talks with Boston-based video marketing consultant, Ian Servin, about the importance of creating content as a film company, as well as how production companies can find their identities.

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  • Many film companies strive to improve their marketing videos for clients, but how do you maintain that success when corporations are starting to produce more content in-house? Ian Servin leads the video team for the video cloud service provider, Brightcove. He also coaches and consults creatives in growing their businesses. In this episode, James talks with Ian about how film companies, like ours, can improve and get over slumps by creating more content and how consistency matters. We also go over the pros and cons of social media marketing.

• Talking Points

  • How more affordable products led to more competition for work

  • Keeping positivity up in slow times

  • Why “Hard Work Pays Off”

  • The rise of companies hiring their own film teams

  • Social media presence of marketing films

  • How production companies can find their identity

  • Why hiring your friend COULD not be a bad thing

  • Livecast technology

  • Brightcove Play conference

  • Building your story around your format

  • Making your small-scale project compelling

  • Balancing your film career with personal life

• Social Media

  • Website: ianservin.com

  • IG: ianservin

  • Twitter: @iservin

  • Brightcove

• Mentioned on the Podcast

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